Friday, June 19, 2009

Beer is our Canvass

Saturday evening we handed out samples of an incredibly hopped-up version of our usual LA 31 Biere Pale. The occasion for this special brew was my son’s art show at Salon NV in Lafayette during this month’s Second Saturday Art Walk

If you have never been to Lafayette’s art walk, make plans to go next month – you’ll meet a lot of fascinating people and see some amazing art.

And maybe get some free beer.

The beer we were pouring was a highly amped up IPA; we use a late hopping process which gives our beer a mellow bitterness, and an extremely intense hop flavor.

My son’s paintings were an eclectic mix of what I’d call Southern Pop art. Each of his paintings were on giant canvases, including his surprise for my brothers and me – a four by three foot interpretation of our LA 31 Biere label.

The owner of the salon had put out tasty bottles of red wine and some very nice cheeses and crackers.

Supporters of my son’s art brought iced pitchers of gin spiked juices and boxes of fruit punch for the kids.

The weather was very pleasant, so Jefferson Street was crowded with people strolling the art scene.

Nearly everyone who stopped by the show sampled a glass or two of our beer. As we handed them out we had a lot of great conversation with people wanting to know about real beer. We were somewhat surprised with all of the positive feedback, as this was an extremely hoppy and somewhat bitter beer – the largest amount of hops we have ever used in any of our recipes.

As we picked up afterwards, we noticed that every plastic beer cup was drank dry – the keg was drained as well. The very bitter beer was clearly a big hit.

As was my son’s paintings.

The first painting sold that night was that large image of the LA 31 label. A couple walked in, sampled some beer while admiring the painting. They purchased it before I could get a bid in (I was moving slow as I had consumed a bit of wine, beer and Gin & juice myself). That painting would have looked good in our office.

My son’s art reflects the commitment he has to his craft. He is passionate about his paintings, paintings that reflect his bold aesthetic, and his courageous sense of place and humor. They are audacious and larger than life, both dimensionally and artistically.

We learned a lot from our visit with Lafayette’s beer-drinking art lovers last Saturday night. It prods us to renew our commitment to our own craft. We will continue to tweak our flagship ale, LA 31 and perhaps introduce our own larger than life artwork, an over the top IPA.

1 comment:

  1. Great to see new beer being brewed in Louisiana! I hope I can try some one day. Good luck.